How to Get All Eyes on You If You’re a Creative

It's not always easy to get all eyes on you as a creative, especially if there is loads of competition in your field. Nonetheless, there are plenty of ways to stand out and be recognized for your craft. Here are just a few tips on how to go about it.

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Target the Right Audience

If you want to be noticed by the right people, you've got to target the right audience. In other words, it's about identifying who you want to impress and then doing what you think would most likely impress them. For example, you may need to go out of your way to attend functions you wouldn't normally do in order to network and make connections in the industry. 

Or perhaps you need to do free performances or host free demos in places where your target audience is likely to congregate to draw the necessary attention to your craft. Or maybe you just need to get in contact with friends and acquaintances from long ago to find the right connections. Again this is simple to do. Just search for their name and surname, their last school, and graduation date online, and you're sure to make contact with at least some of the people you knew back in the day. 

Focus on Collaboration

If you want to get noticed quickly, partnering up with an influencer might be one of the easiest ways to achieve a certain level of 'fame'. This is simple to do; you just need to send a social media message or email to them directly in the hopes that they will contact you back. 

Use Social Media to Gain Valuable Connections

Social media is a great way to reach out to and meet people that you wouldn't ordinarily have the opportunity to meet. Furthermore, it gives you a chance to significantly boost your brand's exposure because you will have access to untapped markets. Moreover, social media is free to use. So if you're on a tight budget waiting to be discovered, social media could be the key to unlocking contacts just by being engaging and showcasing what you do best. Social media is also a great place to advertise!

Design Business Cards

When it comes to marketing yourself as a creative, having business cards is an important way to create a professional and memorable impression. Not only are they a great way to showcase your name, contact information and portfolio in physical form when you meet potential clients or employers at conferences or conventions, but you can also incorporate elements of your style and brand into the design of the card, making it unique. Check this out if you want to use customizable templates to create business cards with your own text and images. 

Choose a Business Structure

Suppose you are thinking of creating a business to make doing what you do all the more worthwhile for you. Then it's best to choose a business structure that will complement your mission rather than detract from it with complicated legalities, for example. An LLC is an excellent option for creatives just starting out with not a lot of time on their hands to focus on the ins and outs of registering a business, such as sorting through massive amounts of paperwork just to get your business up and going. Furthermore, an LLC has other advantages including less paperwork, tax benefits, and limited liability, which can protect your personal assets in the event of litigation against your business. 

At the end of the day, how much you get noticed will often depend on the amount of effort you're willing to put in. Know your target audience, collaborate with others, advertise on social media, design business cards, and learn the ins and outs of choosing a business structure and starting a business.